GROW BOLDLY
Key Insights and Customized Solutions to Complex Expansion Planning
Where Intuition and Logic Meet
We know it’s critical for emerging restaurants and retail concepts to be informed when selecting new store locations. That’s why we partner with you to provide knowledge and insights, so you can meet your target customers right where they are. As location science and strategy experts, we use a unique combination of real estate smarts and customized analytics to identify potential market opportunities and challenges.
We will help you be confident in the expansion decisions you’re making for your business.
THE DISTINCTION OF BERGEMONT
Whether you’re planning an aggressive rollout or managing an existing array of locations, network planning has never been more complex. As market dynamics shift and multichannel interactions multiply, it’s crucial to employ sound analytics before making any site-selection decision. And, since it has been suggested only a small group of experts truly understand the art and science of expansion modeling, you need to partner with people you can trust.
Working with everyone from entrepreneurs, established restaurateurs and retailers, private equity groups, and developers, we combine real estate data with customized and proprietary analytics, to develop predictive and proactive expansion strategies.
So, you can grow with confidence.
WHAT WE DO
It's a Fact-Finding Mission
It’s true, our process is heavily based on the facts, but, that doesn’t mean it’s inflexible. Every business is unique, so we believe every client requires a specialized solution.
Whether you’re opening your first location, or your hundredth, we tailor our approach
and proprietary methodologies to your specific challenges and goals.
Recognizing each situation is unique, in addition to one-time projects,
we also offer retained consulting.
UNDERSTAND
Our first step is to get to know
your target customers. Who they are, why they behave the way
they do, how and where they live—and what it all means in terms
of growing your business.
• Customer Segmentation
• Demographic Patterns
EVALUATE
Here’s where we find out what’s driving your business. Analyzing any existing locations you have, we identify the factors impacting sales and why certain locations may be outperforming or under-performing.
• Data Mining & Trend Analysis
• Predictive Modeling
GROW
The final step in our process
is to combine customer insights
and predictive analytics into a targeted expansion strategy,
mapping out current and
future site recommendations.
• U.S. & Market Unit Potential
• Trade Area-Specific Growth Plans
CLIENTS
We have worked with everyone from restaurateurs and retailers, to private equity groups and developers.
[a sample of our current and former clients]
Meet our Founder, Barry Walker
In January 2020, Barry joined Brentwood Associates as an Operating Partner, Data Science.
Prior to that, Barry founded Bergemont in June 2015, which enjoyed a very successful 4+ year run. He formed the company after nearly two decades of applying his expertise to assist numerous retail and restaurant concepts develop targeted and specific growth strategies, grounded in analytics.
Before incorporating Bergemont, Barry was Vice President of Strategic Planning at Zoës Kitchen, where he developed custom analytics solutions, acting as a lens for all expansion decisions. By articulating a clear path to 1,600 units, Barry's insights and projections played a key role in the company's IPO in April 2014, where he and a small team of executives rang the bell on The New York Stock Exchange.
His detailed expansion plan for Zoës was praised by Jim Cramer on 'Mad Money' in August 2014.
At Potbelly Sandwich Shop, Barry implemented sales projection models and expansion strategies, establishing the infrastructure for growth that led to an eventual IPO in 2013.
His passion for location intelligence began at SRS Real Estate Partners (formerly Staubach Retail), where he provided research and analysis to support the growth of multiple retail and restaurant clients.